Job Summary

Strategic role that is responsible for leading experience design activities on enterprise-level initiatives to drive customer-centric innovation and advance business objectives. Champions a human-centered approach to problem solving and solution development, ensuring that customer insights inform decision making and execution. Plays a pivotal role in shaping seamless end-to-end experiences across digital and physical touchpoints to enhance engagement, improve health outcomes, and align with organizational transformation goals. This role is ideal for a Design Generalist who can seamlessly shift between strategic thinking and research, visual communication, and digital product design. They bring deep expertise in one of these domains, supported by foundational skills and practical experience in the other two. This position sits within the Steele Institute for Health Innovation - advancing a digital first future and strengthening the organization’s position as a leader in healthcare innovation. The Steele Institute is transforming healthcare to better serve our communities through the application of digital capabilities, human-centered design and new care delivery models with a focus on affordability and outcomes to help those most in need. Leveraging a team of teams approach, we practice radical collaboration to scale agile ways of working and deliver highly adopted, high impact experiences.

Job Duties

• Leads end to end experience design activities on enterprise initiatives.

• Plans and executes discovery/ user research programs-including qualitative data gathering, data analysis, and synthesis-to uncover unmet needs and generate insights that drive project and product strategy.

• Transforms findings into compelling strategies, product roadmaps, and differentiated service offerings advancing actionable innovation.

• Develops high-impact design artifacts such as journey maps, service blueprints, and personas to guide cross-functional teams in delivering seamless, human-centered experiences.

• Synthesizes complex information into clear, actionable insights and frameworks using information design and narrative techniques.

• Advocates for customer needs through powerful storytelling-leveraging written, visual, and verbal communication to build empathy and alignment across the organization.

• Plans and facilitate stakeholder meetings and workshops to drive ideation, strategic alignment, and collaborative problem-solving.

• Prototypes concepts and support iterative development and testing.

• Applies a systems-level understanding of the competitive landscape, stakeholder ecosystem, and industry trends to shape forward-looking solutions.

• Effectively manages multiple concurrent initiatives with a high degree of autonomy, proactively seeking feedback and support when needed.

• Delivers high-quality outputs using tools such as Adobe Creative Suite, Mural, Figma and other relevant tools.

• Demonstrates agility in navigating shifting priorities and evolving ways of working to maximize impact across initiatives.

• Contributes to the continuous evolution of the design toolkit, ensuring it remains responsive to the organization’s changing needs and supports scalable, human-centered innovation.

Work is typically performed in an office environment. Accountable for satisfying all job specific obligations and complying with all organization policies and procedures. The specific statements in this profile are not intended to be all-inclusive. They represent typical elements considered necessary to successfully perform the job.

Position Details

Education

Bachelor's Degree-Related Field of Study (Required), Master's Degree-Related Field of Study (Preferred)

Experience

Minimum of 5 years-Related work experience (Required)

Certification(s) and License(s)

OUR PURPOSE & VALUES: Everything we do is about caring for our patients, our members, our students, our Geisinger family and our communities. KINDNESS: We strive to treat everyone as we would hope to be treated ourselves. EXCELLENCE: We treasure colleagues who humbly strive for excellence. LEARNING: We share our knowledge with the best and brightest to better prepare the caregivers for tomorrow. INNOVATION: We constantly seek new and better ways to care for our patients, our members, our community, and the nation. SAFETY: We provide a safe environment for our patients and members and the Geisinger family We offer healthcare benefits for full time and part time positions from day one, including vision, dental and domestic partners. Perhaps just as important, from senior management on down, we encourage an atmosphere of collaboration, cooperation and collegiality. We know that a diverse workforce with unique experiences and backgrounds makes our team stronger. Our patients, members and community come from a wide variety of backgrounds, and it takes a diverse workforce to make better health easier for all. We are proud to be an affirmative action, equal opportunity employer and all qualified applicants will receive consideration for employment regardless to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or status as a protected veteran.

We are an Affirmative Action, Equal Opportunity Employer Women and Minorities are Encouraged to Apply. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of disability or their protected veteran status.

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